Revitalize Your Practice With A New Sideline

More Physicians are Adding New Services or Complimentary Products to Boost Their Earnings and Woo New Patients. by Sheryl Weinstein. Business sidelines don't turn out much better than they have for Robert Cade, MD. In 1965, he invented Gatorade to save the University of Florida's beloved football team from heat exhaustion. In return for his inquiring mind, he's collected millions in royalties from the drink's manufacturer. In 1996, alone, Cade made $3 million. (See sidebar.). While such bona fide home runs are rare, that hasn't stopped physicians from trying to hit them. More doctors than ever are adding sideline services and complementary commercial products to their practices in an effort to boost declining revenues. Take, for instance, the anesthesiologist who opens a pain center, the family practitioner who hires a nutritionist, the plastic surgeon who markets his own skincare line or an obstetrician/gynecologist who sells vitamins. . Few, if any, of these projects will bring in the millions Gatorade has. However, with forethought and tenacity, physicians who have embraced sidelines say they earn between $10,000 to $15,000 a year from them.. Even if there's no money in your premise, it still can result in a humane service your patients will appreciate, ...

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